Technology Insight

Zebra Technologies Introduces New Program for Non-Reselling Partners

Zebra Technologies Corp. (NASDAQ: ZBRA) announces its new PartnerConnect Alliance Track to recognize expertise and influence while enabling greater collaboration with complementary, non-reselling partners.

Zebra’s Alliance Track, which runs alongside the Independent Software Vendor (ISV) track within the complementary partners category, is a strategic component of the PartnerConnect program.

The new Alliance Track is said to acknowledge the global influence of independent hardware vendors (IHVs), system integrators (SIs), consultants and technology alliance partners.

The combination of the growing complexity of enterprise and Internet of Things (IoT) solutions with evolving software as a service (SaaS) and device as a service (DaaS) business models has placed greater emphasis on partners influencing the components of the total solution, according to the company.

“At CarComm, we place great value on our collaboration with Zebra and welcome the addition of the new Alliance Track,” says Bas Guerts, sales and marketing manager at CarComm, a Zebra Registered ISV partner. “Benefits like early access to Zebra 3D drawings and other product specifications will allow us to develop accessories more quickly and collaborate more closely with other PartnerConnect partners.”

Zebra says a wide variety of benefits will be available to Alliance Track members, including demo kits, marketing development funds and, specifically for IHVs, the opportunity for their hardware products to achieve Zebra Compatible or Zebra Validated accreditation.

“Zebra’s new Alliance Track recognizes the value and contribution our partners play in meeting the needs of our mutual customers — from consulting and modelling to designing enterprise solutions that give a performance edge to the front line of business,” says Bill Cate, vice president of global channel strategy, Zebra Technologies. “With the new Alliance Track, we can better enable and facilitate collaboration between Zebra, our community of resellers and ISVs along with the wider ecosystem of complementary partners.”

The PartnerConnect Alliance Track is comprised of three tiers — Registered, Select and Premier. Progression within the program depends on the partner’s influence pipeline captured through Zebra’s existing “Influence Registration” process.

The new Premier Alliance Partner tier will be reserved exclusively for the company’s global strategic alliances, with stringent requirements that demonstrate global scale and reach, the company states.

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