Technology Insight

Nortek transitions to Nice branding

Following the acquisition of Nortek Control in October 2021, Nice is now structuring plans to form a single entity in North America

Following the acquisition of Nortek Control in October 2021, Nice is now structuring plans to form a single entity in North America by consolidating all its essential operations under the  Nice banner. Nortek Control will complete a transition to the Nice brand within the year 2022.

The combination is designed to create a powerhouse in North America, providing partners with access to the entire regional product portfolio, and demonstrating that all companies are stronger together. The move will position Nice as one of the largest single-source manufacturers of smart home and building automation solutions in the North American market. Integrators, dealers, and distribution partners benefit from access to greater opportunities with a broader solutions portfolio of integrated smart and connected products.

“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” said Edoardo Malfè, President & CEO, Nice North America. “The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.”

Joining Malfè at the helm, Luca Longhin, a veteran of Nice will co-lead Nice North America as Deputy CEO. Together, they have assembled an experienced and diverse leadership team to chart the course and achieve aggressive growth targets set by the consolidated organisation.

“To fully align the businesses and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” said Longhin. “At Nice, it is the people, along with knowledge and experiences unique to each team member that remains core to how we do business. By uniting key businesses in North America, we have the opportunity to cultivate and grow a leadership team with unparalleled diversity and experience both from within and externally.”

Combining new talent with long-standing internal executives forms one of the most knowledgeable, experienced and diverse C-suites in the pro-install smart home segment. Industry veterans Paul Williams and Lisa Potok join the new leadership team, bringing unique perspectives and decades of experience to the group. Williams joins as Chief Product Officer and Potok joins as Chief Financial Officer.

Internal promotions within Nice and Nortek Control complete the executive leadership team bringing industry-specific expertise and experience to the table. Amanda Repp steps into the newly created role of Chief People & Diversity Officer. Jim Hardiman will take over as General Manager of the China Innovation Center. Jari Niemela was recently announced as Chief Technology Officer. Craig Copley becomes Chief Information Officer. Mark Owen Burson is named Chief Marketing Officer and Daniel Schatz will serve as General Counsel.

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