Brinks Home announces a new agreement with B&D Security that extends their partnership for another five years.
The new agreement is said to help both companies expand further into the commercial market, improve Brinks Home’s profitability through a reduction in the up-front cost to acquire accounts and provide B&D Security with an increased share of long-term revenues.
“This agreement aligns both of our companies around the goal of creating forever customers, and it will continue the rapid growth in our dealer program,” says Wade Gibson, senior vice president network sales, Brinks Home. “We have the best dealer program in the industry and are looking for more partners focused on growth and providing world-class service to our customers.”
Based in Southern California, B&D Security has more than 15 years of experience in the smart home security industry.
“Being a dealer for Brinks Home has allowed me to build a business I am proud of,” says Oz Lerma, president, B&D Security. “I am excited to partner with Brinks Home for another five years. Their new leadership team has given us the flexibility to focus on what we are best at and really grow our commercial business.”
The new agreement is part of ongoing efforts by Brinks Home to transform its sales network by realigning the company and its partners’ incentives around creating highly satisfied, long-term customers and enabling dealers, sales representatives, and other sales organizations to partner with Brinks Home in the way that best suits their businesses, according to the company.
In January, Brinks Home reached an agreement on a new long-term contract with its largest authorized dealer, Skyline Security, to extend their partnership for another five years.
Earlier this month, the company announced a brand refresh that saw it drop “security” from its moniker. You can hear execs talk about the rebranding and corporate transformation strategy, and much more in this episode of SSI‘s Security Speaking podcast.
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