Technology Insight

ADI Global Distribution improves presence of Digital Branch

ADI Global Distribution is aiming to deliver an enhanced online shopping experience at ADI with a significant upgrade to its web site. These improvements are designed to make it easier for customers to navigate the site, find product information and shop related products. The upgrades are now live across ADI’s sites in the U.K., Ireland, France, Spain, Belgium, Netherlands, Denmark, Sweden and South Africa.

ADI’s websites and e-commerce platform, known as the Digital Branch, gives customers access to the full range of products and services available at ADI. Since redesigning the sites in 2020, ADI has been incorporating customer feedback to add new features and functionality. As the next step, ADI has implemented a new Product Information Management (PIM) system that transforms the way the distributor merchandises its product offering to improve the online buying journey for customers.

As part of this upgrade, customers will experience a series of new enhancements including faster load times, easier navigation through product lines, more user guides, data sheets and content; the ability to quickly find related products, and a greater consistency across product listings.

“Online sales at ADI continue to grow and have become an important part of our business, and we want to ensure we are delivering engaging content that meets the needs of our increasing number of digital shoppers,” said Laura Phelan, vice president of digital experience and digital branch at ADI. “Implementing the PIM marks the next phase in our overall strategy to transform the customer’s digital experience at ADI, and we will continue rolling out even more enhancements over the next several months.”